I specialise in bridging the gap between marketers and online media; I'm constantly trying to find creative ways of using basic online tools to create dynamic brand touchpoints.

I've been a journalist, a copywriter, a marketer and a PR professional. Currently, I utilise elements of online and social media marketing, online PR, key influencer engagement and community management to ensure that above, below, through and around-the-line marketing efforts are cohesive and make good business sense.