Named after a purple billboard in Paris, Elysa was destined to be involved with design and marketing before she was even born. Elysa Rice is a native Texan who is a graphic designer/marketer by profession and hobby.

She believes having a keen eye for design is a blessing and a curse. She finds inspiration all around her, but hates bad design; she can not fully appreciate a restaurant with a poorly designed menu.

When Elysa is not critiquing the typography of the world around her, she finds blogging as an outlet for her creativity. She started GenPink as a way to connect with fellow twenty somethings about the day to day challenges of the so called quarterlife crisis. Since the launch of GenPink, Elysa has become very involved with the large online community of other twenty somethings.

In June of 2009 Elysa joined Dallas based Ellipse Communications, Inc. as the Marketing Coordinator and has since moved into an Emerging Media Consultant position. Elysa has expanded Ellipse's already strong branding into the ever-growing multifamily social space. Her current responsibilities include overseeing marketing and customer outreach for Ellipse clients, blogging about apartment marketing, and staying actively involved in the social media side of the multifamily industry. Elysa is a regular contributor to Multifamily Insiders and recently contributed to Multihousing Professional Magazine.

Elysa is also honored to be on the board of the Social Media Club of Dallas. Her claim to fame towards the goal of “internet celebritydom” is receiving an award for Top 30 Under 30 and being listed in Dallas Twitter Elite.

She enjoys all things related to technology and is a self-proclaimed blonde computer nerd. She has a great love of music, as well as art. She lives life to the fullest, making each day the best it can be.